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Big in Japan

Big in Japan

Written by Netta Christie on October 25, 2018

Japan is Discovering Buxton.

We are all used to seeing our little red tram roaming around Buxton on its tours of the town. But did you know that it has become big in Japan?

Last year we were approached by Yuri Kawakami-Shotton of Peak and Pottery Tours. Yuri has been working to introduce and promote the Peak District to the Japanese market. She told us:

“They would usually come to London, then visit the royal castle at Windsor, go on to the honey-coloured villages of the Cotswolds, skipping the whole of the Midlands to travel up to the Lake District to seek rabbits, then on to Edinburgh to have a taste of Scotland. By the time they have sipped scotch whisky, they’re run out of the time, so they go straight back to London to get to the plane from Heathrow.

My aim is to change the map of Britain in Japan, to include the magnificent Peak District.”

Yuri’s passion is to enable Japanese visitors to see and hear the beauty of the Peak District. She wants them to taste the local foods and to admire the rich history of the area, as well as enjoy some shopping!

Which is why she approached the Japanese magazine, RSVP, to showcase Buxton in its next edition because, as Yuri says, “Buxton has everything!” RSVP is a biannual magazine that features the best of Britain and helps Japanese visitors to plan their trip and enrich their stay.

Her resulting article in this year’s Spring edition features our “cute red tram” alongside other jewels in Buxton’s crown, including the Buxton Opera House, The Buxton Crescent and Thermal Spa, the Devonshire Dome and the delightful shops in the Cavendish Arcade.

Yuri said:

“I hope the magazine will spread the word and will encourage Japanese visitors to come to Buxton and the Peak District. Most Japanese tourists are quite shy and quiet, but passionate for new experiences. I’ve heard from a few people how much they love the cute red tram in the RSVP magazine and that they are planning to come to Buxton in the near future. I’ll keep promoting the area and hopefully Buxton will appear on the map of Britain in Japan.”

We are looking forward to sharing our love for Buxton with our new visitors. Thank you, Yuri, for putting Buxton on the map!


Written by Sian-Elin Flint-Freel

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